Corporate Branding
First Quartile provides a comprehensive branding and rebranding service, following a five stage process supported by highly focused project management.
Analysis
At the outset we need to fully understand your business, its history and its aspirations. This involves a period of analysis with all your stakeholders including senior management, employees, clients, suppliers and shareholders as well as your competitors. This analysis is carried out by experts who have held senior positions within asset management companies and are highly experienced in the branding process.
Brand Strategy
The brand goes well beyond any visual identity; a strong and clear corporate personality must first be developed. This involves using the analysis to develop a clearly articulated vision, key messages that support your vision, a tone of voice to describe these messages and a set of values that your employees can buy into and your customers respect.
Identity Design
The visual identity is the outward face of your brand. While the visual identity can be highly subjective, we will clearly articulate how all our creative concepts will support your deeper brand. We do not see this as a random process.
Identity Guidelines
Having developed an identity, we make sure that it works across all media and environments. We then produce a comprehensive set of brand guidelines which explains the essence of your brand and shows how the identity must be used across all media to ensure consistency and build brand strength.
Implementation
We help with implementing the new brand across the board. We can develop a transition and implementation strategy aimed at embedding your new brand with your stakeholders. We can also carry-out any literature and digital redesign required.