Our Approach to Corporate Branding← Back
- An excellent understanding of your industry, your clients and your competitors
- A proven strategic branding process which allows efficient analysis, creative development and implementation in short timescales
- Strong creative skills to deliver powerful design that is always relevant to your business
- A strong awareness of the pitfalls and frustrations that arise and the in-house experience to help mitigate against them
First Quartile's roots are firmly in the City, which means your brand should be familiar to us. We have an in-depth knowledge of the investment industry, so that, unlike most other branding agencies, our specialist focus means that we do not have to waste your time and budget carrying out research in order to fill gaps in our knowledge. We are already up-to-speed.
We see branding as going well beyond a new logo and 'modern' colours. While this can be part of it, we take a proven analytical approach to determine branding strategy. At the same time, we do not over-engineer, but try to keep things simple, logical and above all efficient. We are also very wary of creating change for change's sake and our recommendations are always supported by clear reasoning.
We do our best work interacting directly with senior management, often at Board level where we translate their vision into a strong commercial brand. Most importantly, we work hard to gain buy-in from your staff as they will become part of the new brand and be expected to promote it.