Strategic Positioning
First Quartile's strategic positioning services are designed to provide effective solutions to a wide variety of marketing and communication challenges. We are experienced in delivering comprehensive marketing strategies for an entire organisation, as well as the launch of individual products and services.
Areas include:
- Brand and brand development
- Building or refining investment philosophies and processes
- Client servicing and reporting strategies
- Business restructuring
- Developing vision, values and key messages
- Development of PR strategies
- Fund consolidation
- Integrated marketing strategies to support business plans
- Internal communication, change management and motivation
- Launching new products
- Launching new ventures or forming joint ventures
- Market and competitor analysis
- Marketing campaign research
- Merger integration
- Tactical implementation of agreed marketing strategies
- TCF analysis and compliance strategies